New Year, New Look

If it has been a while since you last visited you will notice things look a little different. We recently undertook a total rebranding: A new logo and updated website!

On the left you'll see our old logo. Not bad, but it has some issues. Firstly, a square logo with text on a diagonal is not very flexible in how you can apply it. Secondly, our color scheme was first developed back when we only sold coffee as a fundraiser and was no longer really relevant.
     So it was time to update! We didn't want to depart completely from our roots, but needed our visuals to match our fast growing company.

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Below you can see our new simplified logo. We have two variation for different applications allowing us more flexibility and the color scheme has gone from 5 colors with an accent to 2 colors with an accent. The color scheme also moved away from earth tones evoking coffee to more modern, active colors.

Our website also underwent a total redesign. This mostly consisted of simplification, being direct and concise. We were also able to update to a contemporary, responsive site as more and more people access the web from their phones and tablets.
     We hope you enjoy the new look and hope you'll stay in touch as we learn and grow. Our success comes from helping our amazing partners. Let's have a great 2017 together!